May 16, 2020
The DiJital Agency
Content is a part of your everyday life even if you try to avoid it, but why would you want to? Content is what we consume the moment we are in an app or website. It is what keeps us informed, answers our burning questions, entertain us, guides us, and more!
For a business, content helps you attract, engage with, impress potential customers and customers, bring new website traffic, and even generate revenue for your business
Why Is Content Important?
Content creation is the ultimate inbound marketing technique. When you create content, you’re creating free and useful information to your audience, attracting potential customers to your website, and retaining existing customers.
You’re also generating some major ROI for your company, as these content marketing stats demonstrate:
Quality content equals business growth.
Content Planning and Strategy
You wouldn’t start building something without a blueprint, a destination without a map, a masterpiece without the sketch, or even a company without a purpose. Therefore, there should be no content creation without a plan. A content strategy includes everything from a brand to how you promote your content.
Set Your Content Goals
Similar to a traditional marketing campaigns, your content strategy should be catered towards your marketing goals which should be derived from your business’s goal.
Your goals could vary, from drawing in more traffic to your website to generating more leads to anything in between as long as they’re SMART goals. Each content should align with your goals and contribute to the marketing goal.
There is more to building a content strategy than just considering what type of content you want produced. The first step is finding the targeted audience, then the message, and lastly where to find them. Essentially, your targeted audience.
The only way to create a successful inbound content is to make the audience feel like they are talking to you directly. The only way is to get close with your visitors, leads, and customers. You need to know them like they are one of your friends. You have to know their obstacles, pain points, challenges and fears so you can understand their ideal solutions and fantasies.
Creating a buyer persona, you have to do some research on their wants and needs. This can be the type of content they like, pages they follow, or even people they follow.
Content For Each Stage
Each stage should have it’s own content. Each type of content has its
Awareness: In the awareness stage, the potential customer is expressing signs of a problem or opportunity. This is where you content is created to push more pressure points in their problem. Content could include:
Consideration: In the consideration stage, the potential customers have been drawn in through your creative content and now have sparked an interest through your content. Through research, you have gathered information about their problems and now dedicate this time to understanding all approaches to solving the problem.
Content could include:
Decision: In the decision stage, the potential customer has decided their solution or approach towards their problem. This is where they decide which venders to go to. Content should be created to get the client to either get a little more personal with the brand or business through trials, testing, comparing, or consulting.
Content could include:
What is the point of creating content if no one is going to see it? Whether you are starting out or already have some type of content strategy, you will need to draw in people to consume your content and even redirect them indoor online space. Social media is a good way to promote content as it is a relationship building tool.
Email is one of the best way to reach your audience, especially when promoting content because anyone on your email list opted in to receive news from you. You can improve opening rate by sending relevant content to targeted audience.
Social Media Content
There is an art when creating social media content to get your potential customers more interested. It is very important as there are 3.5 billion active social media users worldwide. On top of that, someone that follows your social media is sort of like a warm lead in a way.
Facebook is used to build small communities around a brand or business. Facebook pages are used to share to mass audiences. Questions and videos normally pull in the most engagement when it comes to sharing content.
Instagram is best used for sharing high-quality images and videos. Hashtags works the best on this platform as long as they are relevant to your line of work. Stories introduce a new way for followers to engage with your business and brand. In stores, you could gather information directly from your follows by putting a poll or questions to real time videos.
Youtube has 2 billion monthly logged in users. This is the best platforms to post all types of content. From DIY to parodies, to even more successful content like vlogs or product review, Youtube is the best platform to post content for people to watch and engage.
Twitter is best used for short messages, supporting imagines or videos, keeping relevant with people, hash tagging and more. Here, audiences can keep up with you or your business by engaging with creative messages or content related to your business.
Content created for your website should focus on a few things: Your audience, target keywords , and your solution. Unlike blogs, your website should be a guide to guide your visitors to their solution.
The purpose of blogs is to support your business by attracting targeted audience and bringing in leads. Blogs are a free resource that is not often related to revenues, rather they inform the audience and lead them closer to their solutions. . Companies that blog more get more traffic and leads than those that don’t.